Fractional CMO for small hotels
The marketing department your hotel never had. Get Found.
The Found Agency is a senior marketing team that works only with small hotels. We run your OTA listings, website, social, blog, press, search and paid media as one plan, so more of the guests who find you book with you directly.
One of our partner hotels
Pongwe Beach Hotel guests score it 9.3 out of 10.
A Booking.com Traveller Review Award for 2026, on a small beachfront hotel in Zanzibar. We run Pongwe's trade outreach, search, content and schema as one plan, so the guests who love it can also find it, and book it direct.
A close working partnership
We work side by side with Pongwe's co-GMs.
Gabriel and Monika run Pongwe together, and we work with them week to week. That closeness is how we led the branding and promotion of Gabriel's Kitchen, one of the best restaurants on Zanzibar.
[PONGWE QUOTE: WHAT CHANGED ONCE ONE TEAM OWNED THE WHOLE PICTURE]
[GABRIEL OR MONIKA], Co-GM, Pongwe Beach Hotel
You did not open a hotel to become a marketer.
Five hands, no owner
A freelancer for social, a cousin for the website, a PR contact from years ago, the OTA extranet at midnight. Nobody sees the whole guest journey.
Leaks nobody is watching
Out-of-date listings, unanswered reviews, a blog that stopped last spring, press mentions with no link back to you.
Commission on guests who already knew you
A guest reads about you, follows you on social, then books through an OTA because the direct path was unclear. You paid for a guest you had already won.
Fractional CMO
A fractional CMO: senior leadership, without the department.
A fractional CMO is a senior marketing leader who works for you part time, at a fraction of the cost of a full-time hire. Most small hotels do not need more content. They need someone senior who owns the whole picture, decides what matters and answers for the result.
What we run, and where hotels leak
Eight surfaces. One person accountable for all of them.
OTA listings
The leak. Listings drift from your brand, content goes stale, discovery ends at the OTA.
The patch. Rewrite and align every listing, then give OTA browsers a reason to book direct.
Google Maps and reviews
The leak. Incomplete profile, no booking link, reviews left unanswered.
The patch. A fully built Business Profile, steady posts and a reply to every review.
Website and booking path
The leak. Slow pages, a buried booking button, thin room pages.
The patch. A short path from first visit to booked, with room and experience pages worth reading.
Search and AI answers
The leak. Search and AI assistants describe you wrongly, or not at all.
The patch. SEO and answer engine optimization, structured data and consistent facts everywhere you appear.
Social media
The leak. Bursts of posting, content that could belong to any hotel, no path to book.
The patch. A steady rhythm built on your actual place and guests, with a clear way to book.
Blog and destination content
The leak. Posts that rank for nothing, or no posts at all.
The patch. Trip-planning content that earns search traffic and gets cited by AI tools.
Digital PR and trade
The leak. Writers feature you with no link, or never hear about you.
The patch. Story angles, press and trade outreach, and link reclamation on coverage you already have.
Email and past guests
The leak. Guests stay once and never hear from you again.
The patch. Pre-arrival, post-stay and win-back emails that bring guests straight back.
How it works
Find the leaks. Fix the costly ones first. Keep watch.
Audit
We walk your guest journey from every entry point: an OTA, a Google search, a post, a magazine feature. You get the Leak Report, ranked by what each leak costs you.
Patch
The first stretch goes to the leaks that matter most. Listings, profile, booking path and search facts get fixed before anything gets posted.
Run
A monthly rhythm: one plan, one calendar, one page of results. We run every channel and tell you what to approve, what to ignore and what to stop paying for.
We work with small hotels only. That is the point.
A good fit
- Independent hotels, boutique inns, lodges and villas
- The owner or general manager is the marketer by default
- You want more direct bookings without hiring a team
- You would rather have one accountable partner than five vendors
Probably not for you
- Chains and groups with an in-house marketing team
- You want a single channel executed, such as ads only
- You are looking for guaranteed rankings or follower counts
Ways to work together
Start with the audit. Stay for the rhythm.
Leak Audit
The full Leak Report across all eight surfaces, plus a ranked plan for the first 90 days. Yours to run in-house or hand back to us.
[PRICE]
Book the auditFractional CMO
Strategy, execution and reporting across every surface. One senior lead, one plan, one page of results each month.
[PRICE PER MONTH]
Talk about the retainerSingle Patch
One leak fixed properly: an OTA rewrite, a website booking path, a Business Profile rebuild, a digital PR push.
[PRICE]
Scope a patchQuestions hotel owners ask
Do you replace our OTA relationships?+
No. OTAs stay a useful channel. The goal is that they stop being the only door, so a guest who discovers you anywhere can book with you directly.
We already work with a freelancer. Does that change?+
Not necessarily. We can brief and manage the specialists you already trust, or take their work over where it makes sense. Either way, one person sees the whole plan.
Who will we actually talk to?+
One senior lead, the same person every month. Not an account manager passing notes to a team you never meet.
How do you measure success?+
Direct bookings, the split of bookings by channel, enquiries, and how often your hotel appears and is described correctly in search and AI answers. We agree the measures in the audit, before any work starts.
Get Found.
Let us get your hotel found.
Tell us about your hotel. We reply within one working day with a suggested starting point, which could be the full plan, an audit or a single service.
[YOUR EMAIL] or [BOOKING LINK]