A la carte services

Need one thing done well? Buy just that.

Not every hotel needs a fractional CMO. If one surface is costing you bookings, we will fix it on its own, with the same senior team and the same direct-booking focus.

Website Paid media management

01 Website

A website built to take the booking.

Your site is the one channel with no commission. We build or rebuild it so a guest who finds you anywhere can reach the booking button fast, and so search engines and AI tools describe you correctly.

Fixed project fee

[PRICE]

Scope a website

What is included

01Build or rebuild on Wix or WordPress, whichever suits your team. You own it.
02Room and experience pages written to sell, not just to describe.
03A short booking path with your booking engine wired in and tested on a phone.
04Search foundations including structured data, so search and AI answers get your facts right.
05Speed and tracking set up from day one, so you can see what each visit is worth.

02 Paid media management

Ad spend that books rooms, not clicks.

Most small hotels either pay the OTAs for every guest or burn budget on ads nobody tracks. We run your paid channels against one measure: direct bookings at a cost you can defend.

Monthly management fee

[PRICE PER MONTH]

Scope paid media

What is included

01Google Search and hotel ads that meet guests who are already looking for a stay like yours.
02Meta campaigns and retargeting to bring back visitors who looked and left.
03Booking tracking that ties each booking back to the ad that earned it.
04Seasonal budgets that follow your occupancy, with spend moved away from what does not book.
05A monthly report in hotel terms: direct bookings and cost per booking. Your ad accounts stay yours.

One brief, one price, one person to call.

Scope

A short call and a look at what you have today. You get a written scope and a fixed price before anything starts.

Do

The senior team that would run your whole plan does the work, with clear approval points so nothing goes live by surprise.

Hand over

You get the logins, the files and a plain-language guide. Keep running it yourself, or fold it into a monthly plan later.

Start with one service. Grow into the full CMO when you are ready.

Work done a la carte carries straight into a monthly plan. Nothing gets rebuilt.

See the Fractional CMO

A la carte questions

Who owns the website and the ad accounts?+

You do. The site sits on your own hosting or platform account and the ad accounts are opened in your name. We work inside them with the access you grant.

Is the ad budget included in the management fee?+

No. The management fee pays for our work. Ad spend is separate and goes straight to the platforms, and you set the budget.

Can we add other services later?+

Yes. Most hotels start with the surface that hurts most, then add others or move to the monthly Fractional CMO plan.

Get Found.

Tell us which leak to fix first.

We reply within one working day with a scope and a fixed price.

Scope a service

[YOUR EMAIL] or [BOOKING LINK]